New Paper by Dr. Ruiliang Yan – Journal of Business Research paper
![Dr. Ruiliang Yan](http://2ui.reverse-mortgage-explained.com/wp-content/uploads/2021/12/8070978011_85b7c85099_o-366x550.jpg)
Dr. Ruiliang Yan, Associate Professor of MKT, recently coauthored (with Dr. Zixia Cao, University of Colorado Denver) a paper entitled “Product nutrition, innovation, advertising and firm's financial gains” in the Journal of Business Research. This research studied the firm’s investment and return on product nutrition, a subject that has a significant impact on everyone’s health and well-being.